Title: Social Collaboration Metrics
Author: Manfred Langen (Siemens AG)
Abstract: Social Media in the enterprise is widely introduced, and its benefit in general is not in doubt. But the arguments of better communication and improved networking of employees will not be sufficient in the long term. Today’s metrics on registered users, number of visits or user generated content have to prove a relation to real business impact. Therefore, we at Siemens Corporate Technology developed the ICUP model (Impact, Connectedness, User engagement, Platform adoption) to close the gap between counting registered users and measuring business value.
This contribution to OpenSym 2015 will be made available as part of the OpenSym 2015 proceedings (or companion) on or after August 19, 2015.