Title: When to Use Rewards in Charitable Crowdfunding
Authors: Stephen Warren:University College Cork; Rob Gleasure:University College Cork;
Philip O’Reilly:University College Cork; Joseph Feller:University College Cork;
Shanping Li:Zheijang University; Jerry Christoforo:State Street Corporation
Abstract: Charitable crowdfunding is an important source of funds for charitable organizations. The offer of tokens or rewards is often used to entice potential donors to donate to a cause. This study investigates when it is beneficial to offer rewards in a charitable crowdfunding campaign. Three design principles are developed from the current literature which aim to help in the creation of a successful crowdfunding campaign. Important factors identified were types of donations a charitable organization usually receives, the groups of donors associated with that organization and the need for one time considerably large donations.