When to Use Rewards in Charitable Crowdfunding

Title: When to Use Rewards in Charitable Crowdfunding

Authors: Stephen Warren:University College Cork; Rob Gleasure:University College Cork;
Philip O’Reilly:University College Cork; Joseph Feller:University College Cork;
Shanping Li:Zheijang University; Jerry Christoforo:State Street Corporation

Abstract: Charitable crowdfunding is an important source of funds for charitable organizations. The offer of tokens or rewards is often used to entice potential donors to donate to a cause. This study investigates when it is beneficial to offer rewards in a charitable crowdfunding campaign. Three design principles are developed from the current literature which aim to help in the creation of a successful crowdfunding campaign. Important factors identified were types of donations a charitable organization usually receives, the groups of donors associated with that organization and the need for one time considerably large donations.

Download: This contribution is part of the OpenSym 2017 proceedings and is available as a PDF file.

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